Why is That "In"

In our struggle to be trendy and fashionable, we never really stop to think, "How am I different from the others that buy the same thing?"

Webster's dictionary defines fashionable as:

1.	observant of or conforming to the fashion; stylish: a fashionable young woman.

2.	of, characteristic of, used, or patronized by the world of fashion: a fashionable shop.

3.	current; popular: a fashionable topic of conversation.

In other words, copying the "trend" and being the same as everyone else.


http://alicebag.com/scoopedbythejapanese1.jpg

Companies spend billions and billions of dollars each year promoting and selling their products. They advertise in magazines, TV commercial, billboards, and tons of other places they can grab hold of.

And why do we listen and follow the trend? Society tends to ostracize people who are different, deem the "weird" and don't try to understand them. But at the same time, we praise people who are different and innovative. Take for example, the new music sensation Lady Gaga. Her fashion is odd and strange to the average person, yet people look up to her like a goddess.


http://www.sugarslam.com/wp-content/uploads/2009/01/lady-gaga.jpg

The world works in strange ways, if there was a formula for success, we'd all be on the same level. But what really sets us apart? How do we make something that will please everyone but still be different and new?