"Cars are the biggest and most abundant set of sculptures that we have in contact everyday in our lives." - Chris Bangle, Former Design Director of BMW Group.
In the film, Bangle describes how cars are made to last through time. To keep the consumer interested, care are designed so that the consumers will feel emotion when looking at the car.
http://themotorreport.com.au/wp-content/uploads/2008/02/bolwell_front.jpg
Most cars have faces, we tend create objects the mimic ourselves and see it as an extension of how we are, how we feel. As Scott McCloud once said, “we assign identities and emotions where none exist.”
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