As it was pointed out one day in lecture, vision is an active process. It is mainly subjective, not objective. To be able to play on vision is a great way to be creative and innovative.
http://www.optical-illusions.in/illusions/tigerface_scary_optical_illusion.jpg
In the object above, the artist creates a new composition by combining a human hand print with a lion's face. This new combination gives new meaning to the composition. It created more depth. When a viewer looks at it, they are forced to ask themselves, "Why? Why has the artist chose to combine the two objects this way?" Maybe the artist was trying to gain more support to help conserve and protect wildlife habitats.
To be able to look outside the box for creative solutions is a great tool to have as a designer. Creating things that are different will set a person above the bar.
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