When I was a child, I never picked up a book and thought, "Wow, this book really caters to my needs!" There are many things that designers take a lot of time and effort into making, but never really receive the credit they deserve.
http://www.grouchyoldcripple.com/archives/children12.jpg
Take a children's picture book for example. The colors and pictures are designed to attract little kids. The text is made big and simple for readability, and the content and story interacts with each other for unity and understanding.
Such a small and seemingly simple thing took a lot of hard work and thought to make, but people really take for granted how it came to be like that in the first place. Another example could be traffic lights.
http://weathermachine.files.wordpress.com/2008/03/traffic-light.jpg
This object was intricately designed to facilitate efficiency and safety. Even the placement of the colors were standardized so that people with color blindness could use the same system. But in our everyday lives, how many people actually stop to thank the person who designed this thing? Just picture how the world would be without traffic lights. Shouldn't we recognize these invisible designers that facilitate our way of living more often?
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