Some people say a designer's work is never done. The creative process can be anywhere from long to short, fruitful to unsuccessful. No matter what you do to a design, it can always be changed or refined.
Take a look at this image of Pepsi-Cola's logos and Coca-Cola's logos taken from this blog post about their ever changing design:http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php#comments
After more than a century of product placement, their logo changes or gets tweaked. No matter how much work you've put into it, there can always be improvements or change.
1. You start out with creating an idea.
2. Look around for ideas and inspirations.
3. Make your design.
4. Have critiques and analyze.
5. Refine.
6. Critique and analyze.
7. Refine.
But where do we stop? The creator has to decide when they are satisfied enough let the design go into production or when to stop refinement. It is important to not limit yourself, but still necessary to set goals and boundaries.
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